GCA Workshop + Retreat 2024

What we see on social media often makes us think that our businesses should aspire to exponential growth and virality, without taking into consideration how that intersects with our day-to-day lives and mental health. But what if we can run our businesses from a perspective of seeking contentment by figuring out what it is that we actually want and what is enough?

In this presentation, Brigida Swanson of Yardia will share how she has shifted her mindset and company strategy to focusing on business contentment over business growth. This presentation will focus on four specific connections for defining and creating contentment-based entrepreneurship:

-Deciding what success looks like for you, specifically, by connecting with personal values;
-Breaking free from comparison by getting clear about your inner critic and inner mentor;
-Leaving social media and experimenting with alternate ways to share your products; and
-Centering your ambition around how you want your business to fit within your life, instead of chasing the changes and algorithms created by social media and marketplace platforms.

Using personal examples, reflection exercises, journaling prompts and further resources, Brigida will engage participants in learning how you can integrate contentment into your business using small and sustainable shifts.