GCA Workshop + Retreat 2024

Mary Beth Sibert, Director, Creative & Artist Relations at American Greetings moderates this panel of savvy entrepreneur-minded panelists. Wonder what buyers and retailers are looking for when they are shopping for new product? How do each of the panelists look at trends while staying true to their brand/retail store or clients & customers? What are they looking for when purchasing cards/social expression product? This panel will answer all these questions and more!

With significant shifts in the consumer landscape, companies can’t just rely on what they thinkthey know about consumer behavior. Companies that embrace an up-to-date understanding of today and tomorrow’s consumers will be best positioned to succeed. It’s time to look at and understand “what’s now” while preparing for “what’s next.”